Comments on: Leveraging the power of social media in Ohio campaigns http://www.ohiopoliticsonline.com/leveraging-the-power-of-social-media-in-ohio-campaigns/ News and Opinion on Ohio Politics Tue, 11 Oct 2011 19:32:37 +0000 hourly 1 http://wordpress.org/?v=3.3 By: philvant http://www.ohiopoliticsonline.com/leveraging-the-power-of-social-media-in-ohio-campaigns/#comment-100 philvant Thu, 04 Mar 2010 20:50:12 +0000 http://ohiopoliticsonline.com/?p=922#comment-100 I think it's going to become more and more difficult for candidates in Ohio--and everywhere, for that matter--to delegate social media to a mere peripheral role in their campaigns. I think a lot of candidates don't yet understand the larger marketing benefits that come along with a substantial social media following (beyond the bragging rights from having a large number of fans or followers).<br><br>And I'm not just talking about statewide candidates, either; I'm seeing a lot of innovative social media strategy being used by local candidates, too, in northeast Ohio and across the country. I'm willing to bet that social media consultants are going to start playing a much more prominent role in high-profile statewide campaigns in the near future.<br><br>Great post by the way, I'm an RSS subscriber and like your stuff. I think it's going to become more and more difficult for candidates in Ohio–and everywhere, for that matter–to delegate social media to a mere peripheral role in their campaigns. I think a lot of candidates don't yet understand the larger marketing benefits that come along with a substantial social media following (beyond the bragging rights from having a large number of fans or followers).

And I'm not just talking about statewide candidates, either; I'm seeing a lot of innovative social media strategy being used by local candidates, too, in northeast Ohio and across the country. I'm willing to bet that social media consultants are going to start playing a much more prominent role in high-profile statewide campaigns in the near future.

Great post by the way, I'm an RSS subscriber and like your stuff.

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